A game of inches

I was watching one of my favourite movies recently, Any Given Sunday. In it, Al Pacino tells his football players that life is a game of inches, the margin for error is so small.

He goes on to say, when you add up all the inches gained and lost – in life and football – that’s the difference between winning and losing.

I believe we can apply this theory to real estate. So often the win is so close yet we don’t seize it.

Think of an agent who spends the day letterbox dropping. For every letterbox he drops a flyer in, the front door to the home is just a few footsteps farther.

I can’t help but wonder what would happen if the agent took the extra inches, knocked on the door, and had a conversation with the homeowners.

Even when it comes to real estate, the great Al Pacino was right: the win is in the extra inches.

The elevator

I often describe the property market as an elevator: it’s either going up, standing still or falling. Any stock management structure that exists in a real estate business should be reflective of the way the elevator moves. But so many existing structures are totally reliant on the elevator always rising.

Remember one thing, the elevator doesn’t always rise in real estate.