As the market changes our job is simple; take away the vendor’s excuses. And when the good offer comes across the table, it’s our duty to make sure they’re ready for it.
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As the market changes our job is simple; take away the vendor’s excuses. And when the good offer comes across the table, it’s our duty to make sure they’re ready for it.
Often agents are too afraid to ask the hard questions of vendors. I talk price from the very beginning, I find it helps to position them but also confirm you are on the right track. It’s not uncommon for me to be the second agent in after a failed campaign with another company and I hear the same thing, “we never got feedback, we never got offers”. Don’t be afraid to present offers at every level and ask vendors the hard questions. If an offer comes in quickly they may think it’s too soon and be scared to accept it but if you prepare them for this quick offer using the right language it will help them be ready to accept an offer quick and easy. There’s nothing more frustrating when you have a great offer for the property yet your vendor hasn’t been conditioned or positioned to be ready to sell.