The great myth

When did our industry start to believe that stock is the most important thing in the real estate business?

If that is really the case, then why do we let so many genuine leads go through to the keeper?

Stock is not the most important commodity in a real estate business, stock that you can sell is the most important commodity. And the two are vastly different.

You don’t list great stock, you create great stock.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s