As an industry, are the sins of our past starting to catch up with us?
As I’ve seen the emergence of companies such as Rate My Agent and Open Agent, I realised these portals have been created to fill a need. As an industry we need to ask ourselves, what is that need?
Was it the need of consumers to feel comfort around their selection of their real estate agent?
Or is it the fact that there was an identification that most property owners in Australia don’t really have a meaningful relationship with a real estate agent?
Perhaps this growing trend has been fuelled by an opportunity created by an industry that isn’t as customer-centric as it should be.