I was asked recently what I thought was the most important thing to do when building a real estate career.

I believe it’s to fight the magnetic force of average. This is such a powerful force across not just our industry, but society as a whole.

Having visited thousands of real estate businesses over the past 10 years, it’s the business leaders who go to their offices every day and fight this unwavering force.

You see, it’s being average that unwinds and unravels our goals and ambitions.

Everyday we attend training sessions and conferences, listen to podcasts (and even read blogs!) in an attempt to fulfill our potential. I can put my hand on my heart and say, ultimately, it’s the battle against average that will determine your outcome as an agent.

Average starts with the little things that don’t seem to matter and before long it captures too many people.