An obligation of any real estate team is to provide a pathway to move leads from cold to warm.
As an industry we are extraordinarily focussed on – and talented at – dealing with leads when they’re hot. In fact I would argue that the majority of industry training is directly pointed at that end of the spectrum.
It’s imperative that you find yourself in a business that is supportive at the other end – the cold. For the journey that is rewarded the most is the one that brings the leads in from the cold.
One thought on “In from the cold”
Well put Mark, out of the 5 properties that I listed to date this year, relationship timeline spanned from 6 months to 2.5 years