I found myself in a butcher on Saturday morning, which is not unusual. But on this visit I stood back and watched how the butcher handled his customers; his intimate knowledge of his product, and most importantly, how he addressed every customer by their first name and asked how their family was.
What does a butcher have to do with real estate?
Firstly, independent butchers are up against two massive conglomerates: Woolworths and Coles, and yet through outstanding customer service and unbelievable product knowledge they are able to withstand price cutting at its greatest.
There’s so much talk about commissions being challenged around the country. It may well pay to go and hangout at your local butcher, because the good ones have not only survived, they’ve thrived against the fierce competition of Woolies and Coles.
At this time when you’re looking to kick start your year, remember, we could all do worse than model our business on the thriving butcher.
And I’ll see you at Richie’s this Australia Day.