Many years ago the term ‘customers for life’ was bandied about the industry as if it was going to save the world.
In a past blog I discussed the need to have a marathon runners attitude when so many agents approach real estate with a sprinters mindset. The greatest challenge I can give you is to go and knock on the doors of the homes that you sold between two and three years ago.
So many agents have very little contact with the owners of these homes. If you do this exercise, 99 per cent will tell you they’re not selling because they assume that the only reason you could be contacting them is to try and make more money.
These people could so easily have been – with some structure and process – a customer for life.