Following on from my last thought, an even stranger twist is the fact that real estate is the only industry in world where one’s success starts to create one’s failure.
The more drawn to the transaction you are and the more time you spend making money, the less time you have to understand your capacity. You’re drawn away from the things that will give great depth to your business.
One thought on “Even stranger still”
Really interesting point, Mark. The actual time spent making money in real estate is a very slender “window”. Lead generation, relationship building and prospecting does not “make” money but leads an agent to that very place. The saying that it’s about the journey rather than the destination is very pertinent. Understanding capacity is not so much a time management challenge, as a change in mind-set and perception around the framework of the agent’s business and then taking action to sustain it effectively.