Bias at a bus stop

Confirmation bias is when you go looking for the evidence to prove that what you’ve done is correct. Or, what you’re thinking is correct.

Consider this scenario in our industry: “I went to a party and one of my friends saw my image on a bus stop and commented on it. I think to myself, ‘that money was well spent’.”

Confirmation bias at its best. If you don’t believe me write down a list of all the images on a bus stop you saw on the way to work today.

Blank page?


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