When I was growing up, an ad campaign started for a sunglasses company called Le Specs. The advertising talked about how these sunglasses were indestructible. Soon after the campaign launched, I saw a comedian do a stand up routine and he showed that standing on Le Specs, sitting on them and bashing them about will break the glasses. It was funny – I suppose you had to be there.
In recent times I have seen a lot of marketing about systems that don’t require phone calls, that don’t need prospecting. In fact through these systems – according to their creators – you don’t have to do much at all. I can’t help but think that using these systems, just like bashing Le Specs, you’ll eventually break your business.
There is one thing I know for sure: if it sounds to good to be true, it probably is. Remember, the only free cheese lives in the trap.
2 thoughts on “Too good to be true”
Its really very simple, almost everything begins with an outbound phone call and as Joseph Stalin once said “quantity creates its own quality” or something like that.
And sometimes not getting what you want is a remarkable stroke of luck.
I agree totally….no such thing as a free lunch. You get back what you put in.