Too good to be true

When I was growing up, an ad campaign started for a sunglasses company called Le Specs. The advertising talked about how these sunglasses were indestructible. Soon after the campaign launched, I saw a comedian do a stand up routine and he showed that standing on Le Specs, sitting on them and bashing them about will break the glasses. It was funny – I suppose you had to be there.

In recent times I have seen a lot of marketing about systems that don’t require phone calls, that don’t need prospecting. In fact through these systems – according to their creators – you don’t have to do much at all. I can’t help but think that using these systems, just like bashing Le Specs, you’ll eventually break your business.

There is one thing I know for sure: if it sounds to good to be true, it probably is. Remember, the only free cheese lives in the trap.


2 thoughts on “Too good to be true

  1. And sometimes not getting what you want is a remarkable stroke of luck.
    I agree totally….no such thing as a free lunch. You get back what you put in.
    go Macca.

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