In a previous post I talked about the development of relationships, and the different stages from the cynic and skeptic, through to the prospect and client, through to the advocate

With a lack of this fundamental understanding, most agents unknowingly choose to spend their time interacting with the cynic and skeptic – those people in the community who are approached by way of spamming, letterbox drops and other non-relationship based activities.

You decide what type business you end up with if you are constantly working with the cynic and skeptic.

Maybe it’s not how you do your work, but where you choose to do it.